The Signal
Thinking out loud about AI, creativity, and the future of marketing. Our latest insights, industry shifts, and strategic intelligence.
Industry
Why AI-Native Agencies Will Replace Traditional Models by 2028
The traditional agency model is structurally incapable of competing with AI-native firms. Here's why the transition is inevitable — and already underway.
Feb 2026Read Article →
Business Model
The Death of the Hourly Rate: Outcome-Aligned Pricing
Billing for hours rewards inefficiency and punishes expertise. We've built a pricing model that aligns our incentives with yours.
Feb 2026Read Article →
Strategy
Diagnosis Before Tactics: Why Most Marketing Fails
Mark Ritson's framework applied: most businesses skip the diagnosis entirely. They jump straight to tactics and wonder why nothing works.
Mar 2026Read Article →